RESHA - If you're sad add more lipstick and attack - 2019
Resha is a personal website designed for Rezvaneh Shamaeezadeh, a makeup artist with a unique perspective on her craft. For the logo, I aimed to craft a custom typography centered around the initial “R” from her first name. This design choice not only represented her personal brand but also subtly evoked themes of makeup artistry and femininity.
To reinforce these themes, I chose a burgundy red color palette. Burgundy, with its rich and elegant tone, reflects Rezvaneh’s personality—a strong and independent woman who views makeup as more than aesthetics but as an art form for healing and self-expression. The color symbolizes sophistication and passion, aligning perfectly with her vision. The logo and brand identity were thoughtfully crafted to encapsulate her essence, blending strength, femininity, and the transformative power of makeup.
The website’s design extends the brand identity into a digital space, ensuring a seamless user experience while reflecting Rezvaneh’s values and artistry. The layout balances elegance and functionality, featuring clean lines and thoughtful white space to highlight her work. The burgundy palette serves as a consistent thread across the site, creating a cohesive and visually striking experience.
User flow was designed with simplicity and engagement in mind. Visitors can easily navigate through her portfolio, learn about her philosophy, and book appointments without friction. Interactive elements, such as hover effects and subtle animations, add a modern touch while maintaining a professional tone. Accessibility was also a key focus, ensuring the site is inclusive and intuitive for all users.
By combining a meaningful brand identity with a user-friendly and visually cohesive interface, the *Resha* website beautifully encapsulates Rezvaneh Shamaeezadeh’s artistic vision and personality, providing an inviting and memorable experience for her audience.
