QUIZ OF KINGS - From Fun to Education - 2020

ABOUT QUIZ OF KINGS
 

It is a popular trivia game app, has long captivated users with its engaging gameplay and diverse range of topics. However, recognizing the potential to evolve beyond entertainment, I embarked on a journey to transform Quiz of Kings into a game-based learning app, aiming to leverage its existing features to foster knowledge acquisition and critical thinking skills among users.

MY ROLE
 

I led the redesign of a trivia game app, transforming it into an educational application. The revamped app was tailored for students, focusing on game-based learning. This overhaul resulted in a notable 35% boost in user purchases.

 
THE CHALLENGES
 

Despite its popularity, Quiz of Kings faced significant challenges on its path towards becoming a game-based learning app. The primary user base skewed towards individuals aged 35 to 50, resulting in a gap in awareness among students regarding the app’s educational potential. Additionally, the app struggled to generate substantial revenue as users were hesitant to utilize their in-app coins beyond obtaining correct answers, limiting opportunities for deeper engagement and monetization.

 
DISCOVERY
 

To tackle the challenges encountered by Quiz of Kings and facilitate its evolution into a game-based learning application, we embarked on a thorough research endeavor. Through a combination of user interviews, surveys, and data analysis, we gained invaluable insights into user demographics, preferences, and behaviors.

Our findings revealed that while the app held appeal for a broad audience, there existed a significant gap between its entertainment value and educational potential. Moreover, it became evident that the app’s visual aesthetics failed to resonate with individuals aged 15 to 30 years old. Furthermore, our analysis of user engagement patterns uncovered opportunities to refine the app’s monetization strategy and foster deeper in-app engagement beyond mere trivia participation.

 
THE REDESIGN
 

With a clear understanding of the challenges and opportunities ahead, the redesign process began with ideation, prototyping, and testing.

For a more educational approach in the app, we ensure that the trivia questions cover a wide range of topics relevant to the learning objectives. By integrating subjects such as history, science, literature, and geography into the game, we promote interdisciplinary learning. Additionally, for the progression system, we start with easier questions and gradually increase the difficulty as players advance, ensuring an appropriate level of challenge and engagement.

We enhanced collaborative learning opportunities by introducing interactive features such as group challenges and leaderboard competitions. These features encouraged social interaction among users and fostered a sense of community around shared learning interests.
To lower the average user age, we employed vibrant colors, modern typography, and dynamic visual elements to craft a youthful and energetic interface. Furthermore, we enhanced social features that enable users to connect with friends, engage in real-time multiplayer challenges, and share their achievements across various social media platforms.

In order to incentivize users to spend more coins within the app ecosystem, we have implemented several strategic enhancements. Firstly, we introduced a prominent shortcut directly to the shopping page, strategically positioned at the top of the main interface. This placement ensures that users are immediately drawn to explore the available offerings, thereby increasing the likelihood of engagement with the purchasing feature.

Additionally, to enrich the user experience and provide further incentive for coin expenditure, we expanded our shop inventory to include a variety of avatar accessories. These accessories not only offer users the opportunity for personalization and customization but also serve as tangible rewards for active participation within the app. Also, we offer players the opportunity to purchase as many coins as they need before answering each question. They can then use these coins for hints or to extend the time available for answering.

Through the implementation of this feature, we not only enhance the utility of coins within the app but also foster a sense of empowerment and agency among our user base. This, in turn, contributes to heightened user engagement, satisfaction, and ultimately, retention.

DESIGN STRATEGY
 

Our design strategy centered on creating a seamless and intuitive user experience that seamlessly integrated. Prototypes were iteratively tested with users to gather feedback and insights, allowing us to refine and optimize the user experience based on real-world usage patterns.

THE LAUNCH
 

The redesigned Quiz of Kings was carefully launched with a focus on planning and coordination. Targeted marketing campaigns highlighted its transformation into a game-based learning platform, emphasizing educational benefits and new features. User onboarding was streamlined, introducing newcomers to educational offerings and gamified features through tutorials and guided tours. A feedback mechanism, including in-app surveys and feedback forms, was implemented post-launch to gather user insights for further improvements.

THE IMPACT
 

By focusing on user-centric design principles, iterative testing, and strategic alignment of design solutions with business goals, the redesign of Quiz of Kings successfully transformed the app into a dynamic game-based learning platform, driving increased user engagement, revenue generation, and positive user experiences.